01527 910237


What is 2D, 3D, 4D scanning?

2D ultrasound produces a simple black and white 2 dimensional image of your baby. This is produced by passing harmless, high frequency sound waves from the little probe into the womb. As the sound passes through the different tissue densities, it is reflected back to the probe and the image is created – in 2 dimensions.

3D ultrasound simply means adding a third dimension to the image, allowing you to see the detailed features of your baby’s face. We use a different shaped probe which simply allows the sound to be transmitted in more directions than the standard 2D probe. This enables more information to be reflected back to the probe which then creates the image – in 3 dimensions.

4D ultrasound is the addition of a fourth dimension, which is time adding real time, to the 3 dimensional image. This technique allows you to see your baby moving in a way you never thought possible. See your baby yawn, suck on their little fingers, stroke their noses, and exhibit many of the behaviour patterns of the newborn creating the ultimate bonding experience.

How do I book?

There is no requirement for you to be referred by your GP or other health care provider. You simply refer yourself. We are fully qualified providers of diagnostic ultrasound services. We work to a regulated clinical framework to ensure standards are continually maintained. You can just call or email to discuss your individual requirements. You can be assured of a personal, professional service at all times.

Are these scans safe?

Since the introduction of ultrasound into general and obstetric care 30 years ago, research has been undertaken in hundreds of clinical studies. The current research shows there are no known hazardous effects associated with multiple first line scans provided the service is operated to recommended standards.

Routine scanning with ultrasound has been part of normal procedure in all pregnancies for many years. The ultrasound equipment used to produce the 3D and 4D scans uses exactly the same type and intensity as the more conventional 2D scanning equipment used in hospitals.

Provided the ultrasound service is being offered to the required, professional guidelines, and delivered by suitably qualified practitioners there are no contraindications.

At BabyFace4d we adhere to strict guidelines set out by the British Medical Ultrasound Society and all the scans are delivered in line with best practice.

The safety of diagnostic ultrasound continues to be researched and monitored by all the relevant professional bodies.

'I was disappointed with my NHS scan.' 'I felt rushed.' 'I had no time to ask questions.'

At BabyFace4d we offer bespoke services to all our clients. Our appointments are booked in a timely and respectful manner.

Do you and your partner work? Is making any appointment a problem?

We offer weekday, weekend and evening appointments.

Each client is given time, both before, during and after their appointment to discuss any queries and anxieties.

We see our service as being quite unique in these times of crowded waiting rooms and overbooked appointment lists.

Do you have any restrictions on who I may bring with me to the scan?

For 4D pregnancy scans, this can be a happy and sociable occasion and we can accommodate up to 4 guests please advise us if you would like to bring more. We would like to make you aware that this type of scan is not really suitable for the under 2’s . Why not get a babysitter to allow you and your partner to relax enjoy the special bonding time with your new baby. Big brother or sister can always watch the DVD recording with mum & dad at another time. Older siblings are welcome.

We must also mention that certain examinations may involve intimate scanning.

We do recommend that if you require a chaperone, please bring someone you feel comfortable with as there may not be suitable staff available on the day.

When is the best time to have a 3D / 4D scan?

Normally between 24 and 32 weeks is the optimal time for a 3D / 4D scan. In the case of a twin pregnancy, – double trouble! around 25 weeks is more suitable, because leaving it later will make a clear image of both babies more difficult as they grow and have less space!

Complaints Procedure

Pregnancy Ultrasound Ltd



We aim to give all our customers an excellent service. However, there are times when things can go wrong. We have set up our complaints procedure to make sure that we can put things right as quickly as possible, and improve what we are doing.

If you are unhappy with the service we provide please talk to the member of staff who is dealing with you and they will try to give you the necessary information of how to make a complaint. This information ensures that your complaint is taken seriously and can be sorted it out as quickly as possible. For all complaints please ensure you complete a complaints form.

A complaints form can be obtained from the Director on 01527 910237

Within 5 working days we will send you out an acknowledgment and will always tell you who is dealing with your complaint, and what action we are taking to sort it out. We will normally invite you in to discuss your complaint fully this will normally be done within ten working days of us receiving your complaint.

Complaints form

If you wish to make a complaint about our service please fill in this form

Have you discussed this matter with a member of staff?

If YES, please give their name


Stage 1

If you would like to make a complaint, write to us (using our complaints form). You will receive an acknowledgement within three working days. The Centre Manager who is our Complaints Officer will investigate your complaint and will tell you the outcome. This will normally be done within ten working days.

Stage 2

If, at this stage you are unhappy about the outcome, you can appeal by writing to the Director of Pregnancy Ultrasound Ltd Mrs Jill Agnew, explaining the reason for your appeal. The appellant will be required to attend a meeting where a decision will be made on the complaint.

Stage 4

If the response of the Board panel is not acceptable, the final outcome will be decided by an independent mediator. At any stage of the appeal the appellant may be accompanied by a friend or representative. In cases where the appeal is upheld, there will be an effective, appropriate response. If the appeal is not upheld, the appellant will be given the reason.

What if a problem is found?

Our 2D, 3D and 4D scans are primarily undertaken to enhance parental bonding and maternal reassurance before birth. The scans offered at BabyFace 4D are not part of your routine antenatal care and should be considered as additional scans only. It is vital to the health and well being of both yourself and your unborn baby that you attend all your routine hospital antenatal appointments.

Our sonographers have many years’ experience in diagnostic obstetric ultrasound. If the sonographer becomes suspicious that there may be an abnormality, the findings will be explained as fully as possible. With your consent the sonographer will make arrangements to speak directly with your GP or health care professional responsible for your antenatal care.

Do I need to bring anything with me to the scan?

It is important that you bring your hospital / antenatal notes with you to the appointment. We may need contact details of your midwife / GP or obstetrician in charge of your antenatal care should the need arise.

Will I always get lovely pictures of my baby?

In most cases yes. Unfortunately, however, occasionally,it may not be possible as babies don’t always behave in the way we want them to. Sometimes, the baby may be facing the wrong way making it difficult for us to see baby’s face. If this happens we may ask that you take a gentle walk outside for a while and hope that baby moves. If we are still unable to obtain a satisfactory result after a second attempt on the day, then we will offer a further appointment at your convenience, free of charge.

Other factors can affect image quality on the day. The position of the placenta, the amount of amniotic fluid around the baby, hands across the face and the amount of maternal body tissue ( increased BMI )  between the ultrasound probe and the baby. These factors are unpredictable on the day.

BabyFace4D DVDs and CD-ROMs will be available to take away on the day of your appointment.

Please note that mounted colour prints will be sent out to you in the post.

Is there anything I can do to improve the chances of getting good images of my baby?

Empty your bladder 1 hour before your scan, then drink a sugary drink like orange or blackcurrant. Eat a piece of fruit, yoghurt or even a chocolate bar! All these things can improve the chances of a better quality picture and DVD.


The AIUM (American Institute of Ultrasound in Medicine) has examined the increasing demand from patients for ultrasound examinations for bonding and reassurance purposes. It recommends that only registered qualified professionals with specialist training in foetal ultrasound perform all foetal ultra sound scans. This recommendation is also endorsed by the BMUS (British Medical Ultrasound Society). For more information please see: www.aium.org & www.bmus.org.


Pregnancy Ultrasound Ltd

Governance Policy

1. Introduction

The General Data Protection Regulations (GDPR) cover information about individuals which is held on computer or in a manual filing system, or which is recorded with the intention that it will be part of such systems. The Act applies to people or organisations that use or hold such personal data.

The Act is based on the right of the individual (the Data Subject) to know what information is being held about them, and how the information will be used. Explain how it can be accessed. The Act sets out principles to ensure that personal data is:

• processed fairly and lawfully
• obtained only for specified purposes (contractual arrangements with pregnancy ultrasound Ltd)
• relevant to the purposes for which it is processed
• accurate and kept up to date
• not kept for longer than is necessary (consent & images of the scan is kept max 5yrs for legal reasons)
• processed according to the rights of the Data Subject under the regulations
• protected against unauthorised processing, accidental loss or damage
• not transferred to areas outside of the European Union (including via websites)

Pregnancy Ultrasound Ltd holds personal information on [service users/staff].

Pregnancy Ultrasound Ltd seeks to comply with both the letter and the spirit of the regulations.

2. Scope of the policy

• Personal records will be kept at Pregnancy Ultrasound Ltd in a secure manner.

• Pregnancy Ultrasound Ltd staff , other than designated persons in the course of their duty, do not have access to information on service users or other staff.

• Staff and service users have the right to see the information held on them by Pregnancy Ultrasound Ltd

• Requests for this information should be applied for in writing to Office Manager at Pregnancy Ultrasound Ltd email: info@babyface4d.co.uk Tel: 01527 910 237 We will provide a copy of the information within two weeks of receiving the request. No charge is made.

• Personal information is collected via our booking record system by telephone and email. Booking details name, telephone number are destroyed after use (1 month) Any financial information processed for payments are destroyed after 1 week.

• Information about individuals will not be disclosed to any third party outside of Pregnancy Ultrasound Ltd without the permission of the individual.

• Where photographs of staff or service users are used to publicise or promote the organisation, permission will be sought from the individuals.

• We seek consent from our customers to access our scan service this is obtained by reading and signing our T&C’s. Where a referral into additional care may be required (NHS) verbal consent is obtained.